Supporting a New Distributor at ACLE 2017
At the end of August, the All China Leather Exhibition took front of stage in Shanghai as it opened its doors to the world of leather at the New Exhibition Centre. The show had around 23,000 excited visitors across the three days seeking out suppliers who can help their company grow in the leather industry. The Clayton Leather Group exhibited their leather in Shanghai by supporting the group’s sole distributor to the Chinese market Brothers Leathercraft, who was officially named as the group distributor this year and exhibited at the show for the first time.
Located in the first hall J & E Sedgwick’s Traditional Bridle leather, Clayton and Sons’ shell cordovan and horse front were proudly on display generating continued activity around the stand. Small leather goods manufactured from the bridle leather were on display enabling visitors to see the various leathers as a finished product. The 152-year-old walrus leather exhibit, which has travelled with the group across the globe on various exhibitions, was a definite eye catcher throughout the show.
Where many exhibitors had mixed feelings on whether the show had been successful or not, the Clayton Leather Group’s distributors stand had a constant flow of visitors. Many visitors wanting to know more about the versatility of English traditional bridle leather and how this leather could suit their requirements. The time and care taken to produce every hand finished piece of leather by the group is something that the Far East market appreciates, clearly shown by the number of visitors to the stand.
Many companies use the show as an opportunity to talk to current customers to further build relationships. In the case of Brothers Leathercraft more than half of their customers come from their e-commerce site so this was the first time the company could meet their customers face to face. The chance to discuss orders with current customers on this scale is rare for Brothers Leathercraft, giving them real value to exhibiting in Shanghai this year.
A month has passed now since the show ended and the dust has finally settled for this year’s ACLE. Next destination for the Clayton Leather Group is Hong Kong in March 2018 for the All Pacific Leather Fair.